The only method of instruction that beat out YouTube?
Gen Z kids in the US loves YouTube. Actually, 85% of teens use this platform, making it the most popular among teens. Discover what Gen Z is watching and doing on YouTube:
Generation Z Learners Prefer YouTube Lessons Over Printed Books
Gen Z kids in the US like learning from YouTube more than printed books according to new field research by Pearson. According to the study, nearly 60% of Gen Zers prefer YouTube for learning compared to 47% who prefer printed books.
The only method of instruction that beat out YouTube? Teachers. Almost four in five Gen Zers (78 percent) reported that their instructors “are very important to learning and development.” That’s nearly 20 percentage points higher than the YouTube option.
According to Ipsos, 80% of Gen Z teens say Youtube has helped them become more knowledgeable about something, and 68% say YouTube has helped them improve or gain technical and emotional skills that will help them prepare for the future.
Gen Z loves YouTube
People classified as being part of Generation Z were born between 1996 and 2010, but no matter how you define it, Gen Z can´t live without YouTube…
According to the study “The 2017 state of Gen Z”, 85% of Gen Z watched at least one online video in the past week to learn a new skill.
Gen Z discovers new brands and products in YouTube
Gen Z is watching influencers on YouTube to learn about new brands and products. In 2016 Influenster survey found that 93% of respondents ages 14 to 18 watch product reviews on YouTube, compared to 86% of overall influencers.
Gen Z uses YouTube to relax
When Ipsos asked Gen Zers which platforms they turn to when they want to relax, the number 1 response was YouTube. The research suggests that 8 in 10 of the Gen Z teens said they proactively share YouTube videos with their parents or other adult family member.